Threads API
Integration

Streamline your Threads marketing with Late's robust API. Schedule posts and conversations, manage multiple accounts, and reach millions of users with enterprise-grade reliability.

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Text-based conversations
Community building
Meta Threads API

Why Choose Late for Threads?

Community Timing

Schedule Threads posts for optimal community engagement. Join conversations when your audience is most active and responsive.

Meta Threads API

Official Meta Threads API integration with full support for text posts, media sharing, and community interaction features.

Authentic Connections

Built for meaningful conversations and community building. Perfect for brands focused on authentic audience engagement.

How Threads Integration Works

1

Connect Threads Account

Authenticate your Threads account through Meta's OAuth. Secure permissions for content sharing and community engagement.

2

Create Conversations

Tap into Threads' growing community with automated posting. Schedule content to reach your audience at optimal times.

3

Auto-Publish

Manage multiple Threads accounts from a single API. Perfect for agencies and businesses with multiple brands.

Get Started in Minutes

Schedule a Threads Post

JavaScript
const response = await fetch('https://getlate.dev/api/v1/posts', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    platforms: [{
      platform: 'threads',
      accountId: 'your-threads-account-id'
    }],
    content: 'Building authentic connections through meaningful conversations 💬 #Community',
    mediaItems: [{
      type: 'image',
      url: 'https://your-community-image.jpg'
    }],
    scheduledFor: '2024-01-15T15:00:00Z'
  })
});

const result = await response.json();
console.log('Threads post scheduled:', result.id);
View Complete API Documentation →

Threads Marketing Benefits

Community Building

Build meaningful connections with your audience through authentic conversations. Foster community engagement and brand loyalty.

Text-Based Focus

Perfect for brands that want to emphasize storytelling and meaningful content. Connect through words and authentic conversations.

Early Adopter Advantage

Be among the first to leverage Threads for business with our API. Establish your presence on Meta's growing platform.

Threads Features Supported

  • Text posts and conversations
  • Image and media sharing
  • Community engagement
  • Hashtag support
  • User mentions
  • Scheduled publishing
  • Cross-platform integration

Frequently Asked Questions

How do I connect my Threads account?

Threads uses Instagram Business account authentication. Connect your Instagram Business account through Late's dashboard, and you'll automatically get access to post to Threads as well.

What's the character limit for Threads?

Threads has a 500 character limit per post. Late automatically validates content length and will warn if your content exceeds the limit. You can create longer content using thread conversations.

Can I create Threads conversations?

Yes! Create threaded conversations using platformSpecificData.threadItems. Each item becomes a connected reply in the conversation, perfect for longer-form content.

Can I schedule Threads posts with other platforms?

Absolutely! Late's unified API lets you post to Threads alongside 9 other platforms (TikTok, Instagram, Facebook, YouTube, LinkedIn, Twitter/X, Reddit, Pinterest, Bluesky) in a single API call.

What media can I attach to Threads posts?

Threads supports images and videos. You can attach multiple images or a single video per post. Late automatically optimizes media for Threads' requirements and handles the upload process.

Ready to Build Your Threads Community?

Join forward-thinking brands using Late to establish their presence on Meta's growing Threads platform.

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No credit card required • 10 free uploads per month • 99.97% uptime SLA