Reddit API

Submit posts to your target subreddits with Late's unified API. We support self (text) posts and link posts. Provide a subreddit directly or configure a default per connection.

Self and link posts
Automatic fallback for NO_LINKS
Smart retries for moderator rules
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Subreddit Rules Apply

Many communities restrict link posts. When disallowed, Late automatically retries as a self post with your URL in the body so your post can still go through (subject to mod rules).

  • Link disallowed → fallback to self post with your link
  • Schedule posts across time zones
  • Respect subreddit-specific settings

Why Choose Late for Reddit?

Hands-off automation

Queue text or link posts in advance. Trigger submissions from your workflows, CMS, or scripts with retry logic included.

Moderator-aware

Late adapts to subreddit rules. Provide fallbacks, detect automoderator messages, and keep your account in good standing.

Compliance built-in

Throttle requests, vary posting cadence, and respect Reddit's API guidelines automatically without extra code.

How Reddit Integration Works

1

Connect Reddit account

Authenticate via OAuth to grant Late permissions. Tokens refresh automatically so you stay connected.

2

Configure subreddit defaults

Specify target subreddits, fallback content, and post templates. Override per-request when needed.

3

Auto-submit

Late submits posts on schedule, handles retries, and reports final status including mod actions.

Get Started in Minutes

Schedule a Reddit Post

JavaScript
const response = await fetch('https://getlate.dev/api/v1/posts', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_API_KEY',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    platforms: [{
      platform: 'reddit',
      accountId: 'your-reddit-account-id',
      platformSpecificData: {
        subreddit: 'r/automation',
        fallbackToSelfPost: true
      }
    }],
    content: 'We built an API that posts everywhere at once! šŸš€',
    mediaItems: [{
      type: 'link',
      url: 'https://getlate.dev/blog/unified-social-api'
    }],
    scheduledFor: '2024-01-15T16:30:00Z'
  })
});

const result = await response.json();
console.log('Reddit submission id:', result.id);

Reddit Marketing Benefits

Organic reach

Show up consistently in relevant subreddits without manual submissions. Stay compliant while scaling community participation.

Rule aware

Prevent accidental rule breaks by configuring subreddit-specific settings and smart fallbacks.

Integrated automation

Connect Late to your content calendar, RSS feeds, or automation tools to keep communities engaged.

Reddit Features Supported

  • Self (text) posts
  • Link submissions
  • Per-subreddit defaults
  • Post scheduling
  • Multi-account support
  • Retry & status tracking
  • Post flair selection

Frequently Asked Questions

How do I connect my Reddit account?

Connect via OAuth in the Late dashboard. We request minimal scopes required for posting and handle token refresh automatically.

What about subreddit rules?

Configure subreddit-specific settings including fallback behavior, minimum karma requirements, and posting cadence to stay compliant.

Can I submit media?

Yes. Reddit supports text posts, link posts, and select media formats. Provide the URL and Late uploads or embeds it based on subreddit capabilities.

Can I cross-post?

Late lets you include Reddit alongside 9 other platforms in one API call. Adjust copy per platform or reuse templates.

How do you handle Automoderator?

We detect Automoderator responses via Reddit's API and surface the status in the Late dashboard so you can appeal or adjust quickly.

Ready to Automate Reddit?

Join marketers and developers using Late to publish in subreddits while staying respectful of each community.

No credit card required • 10 free uploads per month • 99.97% uptime SLA