Google Business Profile API
Post updates to Google Business Profile with Late's unified API. Reach customers on Google Search and Maps with scheduled posts and call-to-action buttons.
How Google Business Profile Integration Works
Connect Your Business
Authorize with Google OAuth and select your business location to manage.
Create & Schedule Posts
Write updates with optional images and call-to-action buttons. Schedule or publish instantly.
Auto-Publish to Google
Late handles delivery and status tracking. Your posts appear on Google Search and Maps.
Get Started in Minutes
Post to Google Business Profile
JavaScript// Simple Google Business Profile post
const response = await fetch('https://getlate.dev/api/v1/posts', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
platforms: [{
platform: 'googlebusiness',
accountId: 'your-gbp-account-id'
}],
content: 'Check out our latest offer! Visit us today.',
scheduledFor: '2025-12-01T10:00:00Z'
})
});
const data = await response.json();
console.log('Google Business post id:', data.id);Google Business Profile Features Supported
Business Updates
Post updates, offers, and news that appear on your Google Business Profile.
Photo Attachments
Include a single image (JPG/PNG up to 5MB) to make your posts more engaging.
Call-to-Action Buttons
Add buttons like Learn More, Book, Order, Shop, Sign Up, or Call to drive customer action.
Multi-platform posting
Combine Google Business Profile with 10 other platforms in a single API request.
Scheduling
Post now or schedule for later with timezone support.
Multi-location Support
Manage posts for different business locations from one account.
Frequently Asked Questions
How do I connect my Google Business Profile?
Connect via Google OAuth by authorizing Late to manage your business. After authentication, select which business location you want to manage from your available locations.
What content can I post to Google Business Profile?
You can post text updates (up to 1,500 characters), attach a single image (JPG/PNG), and include call-to-action buttons like Learn More, Book, Order, Shop, Sign Up, or Call with a destination URL.
Can I post to Google Business Profile with other platforms?
Yes! Late's unified API lets you post to Google Business Profile alongside 10 other platforms (TikTok, Instagram, Facebook, YouTube, LinkedIn, Twitter/X, Threads, Reddit, Pinterest, Bluesky) in a single API call.
Where do Google Business Profile posts appear?
Posts appear on your Google Business Profile when customers search for your business on Google Search or find you on Google Maps. They help keep your profile active and engaging.
Are there any posting limits?
Google Business Profile allows posting regularly but has reasonable limits to prevent spam. Late handles rate limiting automatically. Your posting frequency depends on your Late plan limits.
Ready to Post to Google Business Profile via API?
Join developers using Late to automate Google Business Profile alongside all your other channels.
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