Ship Your Google Business Integration In Minutes, Not Months
Stop wrestling with Google's Business Profile API complexity. Late gives you a single, simple endpoint to schedule business posts while we handle OAuth, location management, and all the GBP quirks.
No credit card required • 10 free posts/month
View Google Business API Reference →
{
"platforms": ["googlebusiness"],
"accountId": "location_abc123",
"content": "New menu items available! Visit us today 🍽️",
"googleBusinessOptions": {
"callToAction": "LEARN_MORE",
"callToActionUrl": "https://example.com/menu"
},
"scheduledFor": "2025-01-15T14:00:00Z"
}Why Late vs Google Business Profile API?
Skip the Google Business Profile API complexity
Google Business Profile API
- ✕Complex OAuth with Google Cloud Console setup
- ✕Quota limits and API request management
- ✕Location verification and media requirements
- ✕Multiple Google APIs to integrate
- ✕Build separate integrations per platform
Late API
- Simple API key — start in 30 seconds
- Automatic retries & queue management
- Upload directly — we handle Google's format
- Zero maintenance forever
- One API for 13 platforms
Save 4-6 weeks of development. Ship today, not next month.
Verified Business Location Required
You need a verified Google Business Profile to post updates. Connect your location through our dashboard and start appearing in Google Search and Maps with engaging posts.
💡 Posts with call-to-action buttons like 'Book Now' or 'Learn More' drive significantly more customer engagement.
Content Types
Every Google Business Format Supported
How It Works
Three Steps to Google Business Automation
Get Your API Key
Sign up and grab your API key. Takes 30 seconds.
Connect Business Accounts
Your users authorize via Google OAuth. We handle locations.
Start Scheduling Posts
One API call to schedule. We handle the rest.
Code Example
Get Started in Minutes
// Simple Google Business Profile post
const response = await fetch('https://getlate.dev/api/v1/posts', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
platforms: [{
platform: 'googlebusiness',
accountId: 'your-gbp-account-id'
}],
content: 'Check out our latest offer! Visit us today.',
scheduledFor: '2025-12-01T10:00:00Z'
})
});
const data = await response.json();
console.log('Google Business post id:', data.id);Features
Why 10,000+ Developers Choose Late
Ship Faster
Go from zero to posting in under 30 seconds. No Google Cloud Console setup required — just get your API key and start building.
Official API, Zero Hassle
We use Google's official Business Profile API under the hood. You get full compliance without the integration complexity.
We Handle the Hard Parts
OAuth flows, location management, CTA buttons, error handling — all managed for you. Focus on your product, not Google's API docs.
Common Questions
Why use Late instead of Google Business API directly?
Google's Business Profile API requires complex OAuth setup, location verification, and Business Profile Manager configuration. Late abstracts all this complexity—one simple endpoint for scheduling posts on GBP and 11 other platforms.
What content can I post to Google Business Profile?
You can post text updates (up to 1,500 characters), attach a single image (JPG/PNG), and include call-to-action buttons like Learn More, Book, Order, Shop, Sign Up, or Call.
How does authentication work?
Your users authenticate via our hosted Google OAuth flow. We manage token refresh, location selection, and re-authentication automatically. You never touch Google OAuth directly.
Where do posts appear?
Posts appear on your Google Business Profile when customers search for your business on Google Search or find you on Google Maps. They help keep your profile active and engaging.
Can I cross-post to other platforms?
Absolutely! Include Google Business Profile alongside TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Threads, Reddit, Pinterest, and Bluesky in one API call.
Ready to Ship Your Google Business Integration?
Join 10,000+ developers who chose Late over building with Google's API directly. Same reliability, 10x less code.
No credit card required • 10 free uploads/month • 99.97% uptime SLA