Ship Your Instagram Integration In Minutes, Not Months
Stop wrestling with Instagram's Graph API. Late handles OAuth, rate limits, media hosting, and API changes — so you can focus on building your product.
No credit card required • 10 free posts/month
{
"platforms": ["instagram"],
"accountId": "acc_abc123",
"content": "Beautiful sunset at the beach! 🌅",
"mediaUrls": ["https://example.com/image.jpg"],
"scheduledFor": "2025-01-15T19:00:00Z"
}
Why Late vs. Instagram Graph API?
Building directly with Instagram's Graph API means weeks of development, complex OAuth flows, and ongoing maintenance. Late handles all of that for you.
Instagram Graph API Direct
- ✕Complex OAuth 2.0 flow with Facebook Business verification
- ✕Strict rate limits requiring careful management and backoff logic
- ✕Media must be hosted on publicly accessible URLs before posting
- ✕Frequent API changes require constant code updates and testing
- ✕Separate integration needed for each social platform
Late API
- Simple API key authentication — no OAuth complexity
- We handle rate limits automatically with smart queuing and retries
- Upload media directly to us — we host and optimize it for you
- Zero maintenance — we handle all API changes behind the scenes
- One integration for 10+ social platforms with identical patterns
Save 4-6 weeks of development time. Ship your Instagram integration today, not next month.
Instagram Business Account Required
Instagram integration only works with Business accounts. Personal and Creator accounts cannot use automated posting APIs due to Instagram's restrictions.
💡 You can convert to a Business account for free in your Instagram app settings.
Content Types
Every Instagram Format Supported
How It Works
Three Steps to Instagram Automation
Connect Your Account
Link your Instagram Business account through our dashboard. One-click OAuth — we handle all the Meta permissions.
Important: Only Business accounts supported. Personal/Creator accounts will be rejected during connection.
Build Your Integration
Use our simple REST API to schedule posts, stories, reels, or carousels. Same pattern works for all 10+ platforms.
We Handle the Rest
Late publishes at your scheduled time, retries on failures, and notifies you via webhooks. You never touch Instagram's API directly.
Features
Why 10,000+ Developers Choose Late
Ship Faster
Go from zero to posting in under 30 seconds. No Facebook app review, no Business Manager setup — just get your API key and start building.
Official API, Zero Hassle
We use Instagram's official Business API under the hood. You get full compliance and reliability without the integration pain.
We Handle the Hard Parts
Rate limits, token refresh, media processing, error handling — all managed for you. Focus on your product, not infrastructure.
Code Example
Get Started in 30 Seconds
const response = await fetch('https://getlate.dev/api/v1/posts', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
platforms: [{
platform: 'instagram',
accountId: 'your-instagram-account-id'
}],
content: 'Beautiful sunset at the beach! 🌅 #sunset #photography',
mediaItems: [{
type: 'image',
url: 'https://your-image-url.jpg'
}],
scheduledFor: '2024-01-15T19:00:00Z'
})
});
const result = await response.json();
console.log('Scheduled successfully:', result.id);Instagram API Error Reference
Comprehensive guide to Instagram API error codes. Find solutions and troubleshoot common integration issues.
Frequently Asked Questions
Do I need an Instagram Business account?
Yes. Instagram's official APIs only allow Business accounts to publish content programmatically. Personal and Creator accounts are blocked by Instagram's policies. You can convert for free in the Instagram app settings.
Can I schedule Instagram Stories?
Yes! Set platformSpecificData.contentType to 'story' when creating a post. Late automatically optimizes your media for the Stories format.
Why use Late instead of the Graph API directly?
Instagram's Graph API requires Facebook Business verification, complex OAuth flows, media hosting, rate limit management, and ongoing maintenance. Late abstracts all of that — you get a simple API key and start posting in minutes.
Can I schedule Reels?
Absolutely. Upload short-form video content and Late will publish it as a Reel. Add captions, hashtags, and mention other accounts.
Can I post to other platforms too?
Yes! The same API call pattern works for TikTok, YouTube, Facebook, LinkedIn, X, Threads, Reddit, Pinterest, Bluesky, and Google Business. One integration, all platforms.
Ready to Ship Your Instagram Integration?
Join 10,000+ developers who chose Late over building with the Graph API directly. Same reliability, 10x less code.
No credit card required • 10 free posts per month • 99.97% uptime SLA