Ship Your Facebook Integration In Minutes, Not Months
Stop wrestling with Meta's Business API. Late handles OAuth, rate limits, page management, and API changes — so you can focus on building your product.
No credit card required • 10 free posts/month
{
"platforms": ["facebook"],
"accountId": "page_abc123",
"content": "Exciting news! Check out our latest update 🚀",
"mediaUrls": ["https://example.com/image.jpg"],
"scheduledFor": "2025-01-15T14:00:00Z"
}Why Late vs Meta Business API?
Skip the Meta Business API headaches
Meta Business API
- ✕Complex OAuth with Facebook Business verification
- ✕Rate limit management with backoff logic
- ✕Media must meet strict Meta requirements
- ✕Constant updates when Graph API changes
- ✕Build separate integrations per platform
Late API
- Simple API key — start in 30 seconds
- Automatic retries & queue management
- Upload directly — we optimize for Meta
- Zero maintenance forever
- One API for 10+ platforms
Save 4-6 weeks of development. Ship today, not next month.
Facebook Business Page Required
Facebook API integration requires a Business page. Personal profiles cannot use automated posting APIs due to Meta's restrictions.
💡 You must be an admin of the page to connect it.
Content Types
Every Facebook Format Supported
How It Works
Three Steps to Facebook Automation
Connect Your Page
Link your Facebook Business page through our dashboard. One-click OAuth — we handle all the Meta permissions.
Build Your Integration
Use our simple REST API to schedule posts with text, images, videos, or links. Same pattern works for all 10+ platforms.
We Handle the Rest
Late publishes at your scheduled time, retries on failures, and notifies you via webhooks. You never touch Meta's API directly.
Features
Why 10,000+ Developers Choose Late
Ship Faster
Go from zero to posting in under 30 seconds. No Facebook app review, no Business Manager headaches — just get your API key and start building.
Official API, Zero Hassle
We use Meta's official Business API under the hood. You get full compliance and reliability without the integration pain.
We Handle the Hard Parts
Rate limits, token refresh, media processing, error handling — all managed for you. Focus on your product, not infrastructure.
Code Example
Get Started in 30 Seconds
const response = await fetch('https://getlate.dev/api/v1/posts', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
platforms: [{
platform: 'facebook',
accountId: 'your-facebook-page-id'
}],
content: 'Exciting news! Check out our latest update 🚀',
mediaItems: [{
type: 'image',
url: 'https://your-image-url.jpg'
}],
scheduledFor: '2024-01-15T14:00:00Z'
})
});
const result = await response.json();
console.log('Scheduled successfully:', result.id);Facebook API Error Reference
Comprehensive guide to Facebook API error codes. Find solutions and troubleshoot common integration issues.
Frequently Asked Questions
Do I need a Facebook Business page?
Yes, Facebook API integration requires a Facebook Business page. You cannot post to personal profiles via API due to Meta's restrictions. You must be an admin of the page to connect it.
Why use Late instead of Meta's API directly?
Meta's Business API requires Facebook app verification, complex OAuth flows, media hosting, rate limit management, and ongoing maintenance. Late abstracts all of that — you get a simple API key and start posting in minutes.
What media types does Facebook support?
Facebook supports photos (JPEG, PNG, WebP), videos (MP4, MOV), and link posts with preview cards. Late automatically optimizes media for Meta's requirements.
Can I post to other platforms too?
Yes! The same API call pattern works for Instagram, TikTok, YouTube, LinkedIn, X, Threads, Reddit, Pinterest, Bluesky, and Google Business. One integration, all platforms.
Ready to Ship Your Facebook Integration?
Join 10,000+ developers who chose Late over building with Meta's API directly. Same reliability, 10x less code.
No credit card required • 10 free posts per month • 99.97% uptime SLA