One API, four plans
Start free. Scale to millions of posts. No hidden fees, no per-platform charges.
Build
Launch your integration
- 10 Social Sets
- 120 Posts/mo
Add-ons
Accelerate
MOST POPULARScale with your users
- 50 Social Sets
- Unlimited Posts
Add-ons
Unlimited
No limits on growth
- Unlimited Social Sets
- Unlimited Posts
- Slack Channel
Add-ons
All plans include:
Plan comparison
| Feature | Free | Build | Accelerate | Unlimited |
|---|---|---|---|---|
| Social Sets | 2 | 10 | 50/unit | Unlimited |
| Posts/month | 20 | 120 | Unlimited | Unlimited |
| Tools API | — | 50/day | 500/day | Unlimited |
| Analytics | — | +$10/mo | +$50/unit | +$1000/mo |
| Comments + DMs | — | +$10/mo | +$50/unit | +$1000/mo |
I use Late for my SaaS purplepalm.ai. Integration was incredibly easy - had everything up and running in less than an hour. The API is super straightforward.
Founder, purplepalm.ai
This concept to have an API first social media scheduler is just phenomenal! The amount of time saved, the automation capabilities is unlike anything else.
Social Media Manager
Late makes programmatic multi-platform social posting as simple as I've ever seen it. The API is straightforward, well-documented, and simple. It just works.
Developer
Frequently asked questions
- What's included in the free plan?
- └The free plan includes 20 posts per month, API integration, direct post uploads, unlimited users, and 2 profiles. Each profile can connect one account per social network.
- What happens if I exceed my post limit?
- └If you exceed your monthly post limit, you'll need to upgrade to a higher plan or wait until the next month. We don't charge overage fees - we simply pause posting until you upgrade or your limit resets.
- Can I change plans anytime?
- └Yes, you can upgrade or downgrade your plan at any time. Changes take effect immediately, and we'll prorate your billing accordingly.
- Do you offer annual billing discounts?
- └Yes! Annual billing saves you significant money. For example, the Build plan costs $16/month when billed annually instead of $19/month when billed monthly.
- What payment methods do you accept?
- └We accept all major credit cards (Visa, MasterCard, American Express) and process payments securely through Stripe.
- Is there a setup fee?
- └No, there are no setup fees, hidden costs, or long-term contracts. You only pay the monthly or annual subscription fee.
- Can I cancel anytime?
- └Yes, you can cancel your subscription at any time. There are no cancellation fees or penalties. Your service will continue until the end of your current billing period.
- What's a profile?
- └A profile is a collection of social media accounts across different platforms. One profile can connect to one account per platform - for example, one YouTube channel, one Instagram account, one TikTok account, etc.
- Do you offer refunds?
- └Yes, we offer a 30-day money-back guarantee. If you're not satisfied with our service, contact us within 30 days of your purchase for a full refund.
- Can I schedule videos?
- └Yes! You can schedule videos to YouTube, TikTok, Instagram (Reels), Facebook, LinkedIn, and Pinterest. We support all major video formats.
- Is there a free trial?
- └You can start with our free plan immediately - no credit card required. When you're ready to upgrade, all paid plans include our 30-day money-back guarantee.
- Do I need to be a developer to use Late?
- └Late is built for developers and teams with technical resources. If you can make API calls, you can use Late. We also integrate with no-code tools like n8n, Make, and Zapier.
- How reliable is the service?
- └We maintain 99.7%+ uptime and have delivered over 2 million posts. Our infrastructure runs on Vercel with global edge distribution, and we monitor every post delivery in real-time.
Still have questions?
Ready to get started?
Start with our free plan and upgrade as you grow.


