Ship Your WhatsApp Integration In Minutes, Not Months
Meta's WhatsApp API means navigating 5+ products, opaque template approvals, silent webhook failures, and docs that contradict themselves. Late abstracts all of it into one clean REST API.
No credit card required • 20 free posts/month
{
"platforms": ["whatsapp"],
"accountId": "waba_123456",
"platformSpecificData": {
"to": "+1234567890",
"template": {
"name": "order_update",
"language": { "code": "en" },
"components": [...]
}
},
"scheduledFor": "2026-02-20T10:00:00Z"
}Why Late?
Meta's API is a developer nightmare. We fixed it.
WhatsApp Cloud API (Direct)
- ✕Navigate 5+ Meta products just to send one message (Business Manager, App Dashboard, WABA, phone setup, verification)
- ✕Template approval is slow and opaque. "Utility" templates silently reclassified as "marketing" (the most expensive tier)
- ✕Webhooks silently fail with no replay, no logs, and minimal error feedback. You build retry infrastructure from scratch
- ✕New accounts start at 250 messages/day. Phone numbers permanently locked to API. Breaking changes ship without warning
- ✕Pay Twilio 3-5x markup for a usable DX, or suffer Meta's broken docs and zero developer tooling yourself
Late API
- One API key. No Meta Business verification maze. Start sending in 30 seconds
- Full template CRUD via API. We handle submission to Meta and category tracking
- Reliable webhook delivery with built-in retry logic. Same format across all platforms
- 24h window, rate limits, messaging tiers: all handled automatically. You just call POST
- Same REST API for WhatsApp + 13 other platforms. Learn once, ship everywhere
Save 4-6 weeks of fighting Meta's developer portal. Ship today, not next quarter.
No Meta Developer App Required
Late handles WABA provisioning through Meta Embedded Signup. No need to create a Meta app, configure webhooks, or pass App Review. Connect in one click from our dashboard.
💡 Meta charges per conversation, not per message. Replies within 24h are free. We pass through Meta pricing with zero markup.
Message Types
Every WhatsApp Message Type Supported
How It Works
Three Steps. No Meta Developer Portal.
Connect in One Click
Meta Embedded Signup handles WABA creation and phone number linking. No Business Manager navigation, no App Review, no verification dance.
Send Your First Message
One POST request to send templates, media, or interactive messages. Webhooks deliver replies in a consistent format across all platforms.
Scale with Broadcasts
Bulk send to 100 recipients per request with per-user personalization. Schedule, track delivery and read receipts, cancel before send.
Features
Everything Meta Makes Hard, Made Simple
Broadcast Campaigns
Send personalized template messages to up to 100 recipients per request. Schedule sends, track per-recipient delivery, cancel before send.
Template Management
Full CRUD via API: create, list, update, delete templates. We submit to Meta for approval and track category changes so you don't get surprise billing.
Contact CRM
Import contacts in bulk, organize with tags and groups, track opt-in status. Search, filter, and segment your audience programmatically.
Phone Number Provisioning
Search and purchase WhatsApp-ready US numbers through our API. No manual Meta developer setup. Automatic verification, no OTP required.
Delivery & Read Tracking
Track sent, delivered, read status for every message. Webhooks fire for each status change in the same format as all other platforms.
Business Profile API
Read and update your WhatsApp Business profile (about, description, address, email, websites) programmatically. No Meta Business Manager needed.
Code Example
One POST. That's It.
const response = await fetch('https://getlate.dev/api/v1/posts', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_API_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
platforms: ['whatsapp'],
accountId: 'waba_123456',
platformSpecificData: {
to: '+1234567890',
template: {
name: 'order_confirmation',
language: { code: 'en' },
components: [{
type: 'body',
parameters: [
{ type: 'text', text: 'John' },
{ type: 'text', text: 'ORD-12345' }
]
}]
}
}
})
});Built for Modern Use Cases
Frequently Asked Questions
Do I need to create a Meta developer app?
No. Late handles WABA provisioning through Meta Embedded Signup. You don't need to create a Meta app, pass App Review, or navigate Business Manager. Connect in one click from our dashboard.
How does Late handle the 24-hour messaging window?
Automatically. When a user messages you, you have 24 hours to reply freely. Outside that window, only approved template messages work (Meta charges for these). Late tracks windows per conversation and returns clear errors if you try to send outside it, so you never get silent failures.
How does pricing compare to Twilio or other BSPs?
Late passes through Meta's conversation-based pricing with zero markup on message fees. No per-message surcharge, no BSP tax. You pay Late's platform fee plus Meta's standard rates, which are typically 3-5x cheaper than Twilio's WhatsApp pricing.
What about Meta Business verification?
Meta requires business verification to go beyond 250 messages/day. Late's Embedded Signup flow handles the verification request as part of onboarding. If Meta needs additional documents, we surface clear instructions, not a black box rejection with no explanation.
Can I build chatbots with Late?
Yes. Webhooks deliver incoming messages in a consistent JSON format (same as Instagram, Telegram, and all other platforms). Send replies via our API. Works with any AI backend: OpenAI, Claude, custom logic.
What happens when Meta ships breaking changes?
We absorb them. Meta is known for pushing breaking changes to the WhatsApp Cloud API without warning. Late maintains compatibility at the API layer, so your integration keeps working even when Meta's underlying API changes.
Stop Fighting Meta's Developer Portal
37 WhatsApp endpoints. Zero Meta headaches. Join developers who shipped in days instead of months.
No credit card required • Zero markup on Meta message fees • No Meta developer app needed