vs
Late vs Upload-Post: Google Business
+ 99.97% SLA vs Daily Caps
Late includes Google Business Profile (critical for local SEO) with 99.97% uptime SLA. Upload-Post has platform-specific daily limits (TikTok: 15/day) and no Google Business support.
No credit card required • 99.97% uptime SLA • Instant API key
// Late: 11 platforms including Google Business Profile
POST /api/posts
{
"platforms": ["google_business", "tiktok", "instagram"],
"content": "New store hours!",
"media": ["https://example.com/photo.jpg"]
}
// ✓ Google Business Profile — critical for local SEO
// ✓ 99.97% uptime SLA guaranteed
// ✓ No strict daily caps per platform
// Upload-Post: No Google Business, strict daily limits
POST /api/upload_videos
{
"platform": ["tiktok", "instagram"],
"title": "New video!"
}
// ✗ No Google Business Profile support
// ✗ TikTok: 15 posts/day limit (rolling 24hr)
// ✗ Instagram: 50 posts/day limit
// ✗ No published uptime SLAGoogle Business Profile: The Critical Difference
Late supports Google Business Profile posting — essential for local businesses, restaurants, retail stores, and agencies managing local SEO. Upload-Post does not support Google Business Profile at all. If you need to post updates to Google Maps/Search listings, Late is your only option.
Late:
Google Business Profile included • 99.97% SLA • No strict daily caps
Upload-Post:
No Google Business • No SLA • TikTok 15/day, Instagram 50/day
Daily Platform Limits
Upload-Post enforces strict daily caps
Upload-Post enforces platform-specific daily upload caps using rolling 24-hour windows. Exceeding these results in 429 Too Many Requests errors.
| Platform | Upload-Post Limit | Late |
|---|---|---|
| TikTok | 15 posts/day | Higher limits |
| 50 posts/day | Higher limits | |
| YouTube | Quota-based | Managed |
| Google Business | Not supported ✗ | ✓ Supported |
| Reddit Video | Not supported ✗ | ✓ Supported |
Source: Upload-Post documentation (docs.upload-post.com/guides/limit-of-uploads)
For agencies managing multiple clients on TikTok:
Upload-Post's 15 posts/day TikTok limit may be restrictive. If you manage 10 clients posting 2x daily each, you'll hit the cap. Late offers more generous rate limits for high-volume posting.
Platform Support
Late: 11 platforms • Upload-Post: 9-10
Late (11 Platforms)
Upload-Post (9-10 Platforms)
Head-to-Head
Feature comparison
| Feature | Late | Upload-Post |
|---|---|---|
| Google Business Profile | ✓ Included | ✗ Not supported |
| Uptime SLA | ✓ 99.97% guaranteed | ✗ None published |
| TikTok daily limit | Higher limits | 15 posts/day |
| Instagram daily limit | Higher limits | 50 posts/day |
| Reddit video | ✓ Supported | ✗ Text/photos only |
| Total platforms | 11 platforms | 9-10 platforms |
| Instagram Reels/Stories | ✓ Supported | ✓ Supported |
| Webhooks | ✓ All plans | ✓ Available |
| White-label/Multi-user | ✓ Supported | ✓ Supported |
| Analytics | $10/mo add-on | ✓ Included |
| SDKs | REST API | Python, JavaScript |
| Pricing model | Per-profile | Per-upload |
Upload-Post Strengths
What Upload-Post does well
SDKs Included
Official Python and JavaScript SDKs with npm/PyPI packages. Late is REST-only.
Analytics Built-in
Analytics API included at no extra cost. Late charges $10/mo for analytics add-on.
FFmpeg Editor API
Video editing/processing capabilities via API. Unique feature not offered by Late.
White-label Support
Multi-user profiles with JWT generation for SaaS integrations. Well-documented.
Pricing Models
Profile-based vs upload-based
Late: Per-Profile
Predictable costs based on connected accounts
- Free2 profiles, 10 posts/mo
- Build ($13/mo)10 profiles, 120 posts/mo
- Accelerate ($33/mo)50 profiles, unlimited
Includes Google Business Profile + 99.97% SLA on all plans
Upload-Post: Per-Upload
Costs scale with posting volume
- Free10 uploads/mo
- Basic (~€8.40/mo)120 uploads/mo
- Professional (~€25/mo)~5 posts/day
No Google Business • No SLA • Daily platform caps apply
Which One?
Choose based on your needs
Choose Late if you:
- ✓Need Google Business Profile support
- ✓Require 99.97% uptime guarantee
- ✓Post more than 15 TikToks/day
- ✓Need Reddit video support
- ✓Want predictable profile-based pricing
- ✓Managing local businesses/SEO
- ✓Building production SaaS
Choose Upload-Post if you:
- →Don't need Google Business Profile
- →Posting under 15 TikToks/day
- →Want built-in analytics (no add-on)
- →Need Python/JavaScript SDKs
- →Want FFmpeg video editing API
- →Prefer upload-based pricing
- →Daily caps aren't a concern
Common Questions
Does Upload-Post support Google Business Profile?
No. Upload-Post does not support Google Business Profile posting. Late is the only option if you need to post updates to Google Maps/Search business listings — critical for local SEO and businesses with physical locations.
What are Upload-Post's daily platform limits?
Upload-Post enforces strict daily caps: TikTok is limited to 15 posts per 24 hours, Instagram to 50 posts per 24 hours. Exceeding these returns a 429 error. Late has more generous rate limits for high-volume posting.
Does Upload-Post have an uptime SLA?
No. Upload-Post does not publish any uptime guarantee. Late guarantees 99.97% uptime — that's maximum ~2.6 hours downtime per year. For production SaaS, this is critical.
Can Upload-Post post videos to Reddit?
No. Upload-Post only supports text and photos on Reddit — video uploads are not supported. Late supports all media types on Reddit including video.
Which has better analytics?
Upload-Post includes analytics in all paid plans at no extra cost. Late charges $10/mo for the analytics add-on. If built-in analytics is important, Upload-Post wins here.
Which should I choose?
Choose Late if you need Google Business Profile, require 99.97% uptime SLA, post more than 15 TikToks/day, or need Reddit video support. Choose Upload-Post if you don't need Google Business, stay under daily caps, want included analytics, or need Python/JavaScript SDKs.
Need Google Business + guaranteed uptime?
Late: 11 platforms including Google Business Profile. 99.97% SLA. No strict daily caps.
No credit card required • 99.97% uptime SLA • Instant API key