vs
The Best Postbridge Alternative
for API Users
Postbridge is a UI scheduler with an API tacked on. Late is API-first with a 99.97% uptime SLA. No $5/mo API add-on, no cross-posting restrictions. 62% cheaper for API use.
No credit card required • 10 free posts/month • API included
{
"platforms": ["instagram", "twitter", "linkedin", "tiktok"],
"accountId": "acc_abc123",
"content": "Check out our new feature! 🚀",
"mediaUrls": ["https://example.com/video.mp4"],
"scheduledFor": "2025-01-15T14:00:00Z"
}The Fatal Flaw: Cross-Posting Restrictions
Postbridge blocks posting the same content to multiple accounts on the same platform. If you manage 5 franchise Instagram accounts and want to post the same promo — Postbridge won't let you.
“Post Bridge restricts posting identical content to multiple accounts on the same social media platform to protect all users from losing API access...” — Postbridge documentation
Late has zero such restrictions. You control what you post where.
API-First vs UI-First
Built for developers vs built for creators
Postbridge
- ✕API is $5/mo add-on on top of $29-49/mo base plan
- ✕No free tier — 7-day trial only
- ✕No published uptime SLA or status page
- ✕Cross-posting to multiple accounts blocked
- ✕Rate limits undocumented (100 posts/hour max)
- ✕No documented webhook support
- ✕API "finally live" in 2025 — recently launched
Late
- API included in all plans — no add-on fees
- Free tier: 2 profiles, 10 posts/month, full API
- 99.97% uptime SLA — publicly documented
- No cross-posting restrictions — you're in control
- Published rate limits: 60-1200 req/min by tier
- Webhook support on all plans
- Production-proven 2+ years, thousands of developers
62% cheaper for API use — $13/mo vs $34/mo (Postbridge $29 + $5 API add-on).
Feature Comparison
Head-to-head comparison
| Feature | Late | Postbridge |
|---|---|---|
| API access | All plans (free included) | $5/mo add-on |
| Free tier | 2 profiles, 10 posts | 7-day trial only |
| Entry price (API) | $13/mo (included) | $34/mo ($29+$5) |
| Uptime SLA | 99.97% (published) | Not published |
| Cross-posting | No restrictions | Blocked same-platform |
| Rate limits | 60-1200/min (published) | 100/hour (system limit) |
| Webhook support | All paid plans | Not documented |
| API maturity | 2+ years production | Recently launched (2025) |
| AI content | No | Yes (built-in) |
| Desktop app | No | Yes (macOS/Windows) |
Production-Ready API
Built for developers who ship
Instant API Access
Sign up, get API key, start posting. No waiting for activation, no manual review process. Live in 30 seconds.
Published Rate Limits
60-1200 req/min by tier, documented publicly. No guessing, no surprise throttling mid-campaign.
99.97% Uptime SLA
Explicit uptime guarantees. Postbridge doesn't publish comparable SLA metrics.
No API Add-on Fee
API included on all plans, including free. Postbridge requires $5/mo add-on for API access.
Cross-Platform Posting
Post to multiple platforms in one API call. Postbridge blocks cross-posting on some platforms.
Modern REST Design
Clean, predictable patterns. Consistent error handling. Auto-generated SDKs available.
Which One?
API developers vs content creators
Choose Late if you:
- Need production-ready API infrastructure
- Want transparent, published rate limits
- Require 99.97% uptime SLA guarantee
- Building SaaS or developer tools
- Value instant API access on all plans
- Need cross-platform posting without blocks
- Prefer flat, predictable pricing
Choose Postbridge if you:
- →Want lifetime deal pricing option
- →Need AI content generation built-in
- →Prefer desktop app experience
- →Require n8n/Make/Zapier templates
- →Can accept $5/mo API add-on cost
- →Don't need cross-platform posting
- →Value media management tools
Switching from Postbridge?
Late's API is simpler than Postbridge's. Sign up (free), get your instant API key, reconnect your social accounts via OAuth, and update your endpoint URL. Most developers are live in under 30 minutes.
The biggest difference: Late's API just works. No $5 add-on, no cross-posting blocks, no guessing about rate limits.
Simple Pricing
API included. No add-on fees.
Free
$0/mo
Forever free
- ✓ 2 profiles
- ✓ 10 posts/month
- ✓ Full API access
- ✓ All 11 platforms
- ✓ Video posting included
Postbridge: No free tier
Build
$13/mo
Billed annually ($19/mo monthly)
- ✓ 10 profiles
- ✓ 120 posts/month
- ✓ Unlimited team
- ✓ Webhooks
- ✓ 60 req/min
Postbridge: $34/mo ($29 + $5 API)
Accelerate
$33/mo
Billed annually ($49/mo monthly)
- ✓ 50 profiles
- ✓ Unlimited posts
- ✓ Unlimited team
- ✓ Priority support
- ✓ 1200 req/min
Postbridge: $54/mo ($49 + $5 API)
Need more profiles? View all plans →
Common Questions
Why choose Late over Postbridge?
Postbridge is a UI-first scheduler that added an API as an afterthought. Late is API-first — our entire business depends on API reliability. We have a 99.97% uptime SLA, published rate limits, webhooks on all plans, and no cross-posting restrictions. Plus, API access is included in all plans instead of a $5/mo add-on.
What's the cross-posting restriction about?
Postbridge blocks you from posting the same content to multiple accounts on the same platform. This breaks legitimate use cases like franchise operations or multi-brand portfolios. Late has no such restriction — you control what you post where.
How is Late 62% cheaper?
Postbridge's $29/mo Creator plan requires a $5/mo API add-on = $34/mo. Late's Build plan is $13/mo with API included. For 50 accounts, it's $54/mo (Postbridge) vs $33/mo (Late). And Late has a free tier; Postbridge only offers a 7-day trial.
Is Late more reliable than Postbridge?
Late publishes a 99.97% uptime SLA and has rate limits documented by tier (60-1200 req/min). Postbridge has no published SLA, no status page, and only documents "100 posts/hour per user" as system protection. For production apps, this transparency matters.
Does Late support webhooks?
Yes, webhooks are included on all paid plans. You get real-time status updates for post events (pending, published, failed). Postbridge has no documented webhook support.
How mature is Late's API vs Postbridge?
Late's API has been production-proven for 2+ years with thousands of developers. Postbridge's API was "finally live" in 2025 per their founder's tweet — it was previously in closed beta. Late's entire business model depends on API reliability; Postbridge's is UI scheduling.
Ready for a real API?
Start with the free plan. No credit card required. See why developers choose Late over Postbridge.
No credit card required • Free plan available • API included