We Accidentally Built a Social Media Scheduler

Yep, we accidentally built a new social media scheduler (as if there weren't enough out there).

So this is not our usual blog post, because it's not actually a feature release or similar.

Yesterday I was just playing around with Claude Code and decided to build an open-source project. The idea had already crossed my mind a few times, and yesterday I said, why not start now?

So, What Should I Build?

Well, obviously a NEW social media scheduler. But on top of the Late API, which would make things very easy.

I started my Claude Code session, switched to plan mode, and told it something like this:

$ claude
> hey claude, build me a social media scheduler using only the Late SDK. MAKE NO MISTAKES

After some prompts, we came up with something pretty good. It doesn't even have a login: you just plug in your Late API key and you go to a dashboard where you can post, connect new accounts, and... that's pretty much it ¯\_(ツ)_/¯

Why Build This?

This is not meant to be a new feature or anything. I just wanted to see how easy it would be to build it, given that the Late API handles most things.

Also, sometimes we get asked if we already have a project like this that people can just fork, so now I can say yes, we do!

Hopefully someone will also keep building and contributing to the project so we have something pretty nice to play around with.

The Numbers

This whole process took maybe around 4 hours in total and is very basic. But I think it's amazing how much easier it is to build this now than it was a couple of years ago.

The app includes:

• A dashboard to view and manage scheduled posts
• Ability to connect social media accounts via Late's OAuth flow
• Simple post creation with scheduling
• No authentication needed (just your API key)

Try It Out

I'd love for you to try it out and let me know what you think. It's called latewiz.com (yes, as in late-wiz).

The code is open source, so feel free to fork it, improve it, or just use it as a reference for building your own social media tools with the Late API.

Just having fun :)