The Loomly Alternative
Built for Developers

Loomly's Starter plan (~$65/mo) caps you at 3 users. Want unlimited? You must pay ~$332/mo for Beyond. Late offers unlimited team members starting at $13/mo plus a production-grade posting API.

Try Late Free View API Docs

No credit card required • Unlimited team members • Instant API key

Team Size Limits Comparison

Loomly (User Caps)

Base ($26/mo): 2 users max

Standard ($59/mo): 6 users max

Advanced ($129/mo): 16 users max

Premium ($269/mo): 26 users max

✕ No public API at any tier

Late (Unlimited Team)

Free ($0/mo): Unlimited users

Build ($13/mo): Unlimited users

Accelerate ($33/mo): Unlimited users

Scale ($99/mo): Unlimited users

✓ Production API on all plans

⚠️

The Fatal Flaw: $332/mo for Unlimited Users

Loomly forces you to pay ~$332/mo (Beyond plan) just to add a 4th team member. Their Starter plan (~$65/mo) caps you at 3 users. No middle ground. And there's no public API at any tier — Loomly is purely a UI tool.

"Loomly Starter: 3 users max at $65/mo. Need 4+ users? Beyond plan at $332/mo. No public API available."

Late: Unlimited team members starting at $13/mo. Production API included.

Unlimited vs Capped

Scale freely vs artificial limits

Loomly

✕Starter: ~$65/mo for only 3 users
✕Beyond: ~$332/mo for unlimited users
✕NO PUBLIC API — UI-only collaboration tool
✕Free plan: 5 posts/month only (severely limited)
✕No middle tier — massive jump from 3 to unlimited
✕4th team member requires 5x price increase
✕Pricing gap punishes growing teams

Late

Unlimited team members on ALL paid plans
Production-grade API — instant access
Free plan with API access included
Build: $13/mo unlimited users, 10 profiles
Accelerate: $33/mo unlimited users, 50 profiles
Scale: $99/mo unlimited users, 200 profiles
No user caps at any tier

96% cheaper for 4+ users — $13/mo vs $332/mo for unlimited team members. Plus Late has API access that Loomly doesn't offer.

Feature Comparison

Head-to-head comparison

Feature	Late	Loomly
Team members	Unlimited ($13/mo)	3 users ($65/mo) or unlimited ($332/mo)
Public API	Yes (production-grade)	NO — not available
Free plan	Yes (with API)	Yes (5 posts/mo only)
4+ users cost	$13/mo	$332/mo (Beyond required)
Uptime SLA	99.97% (published)	None
Approval workflows	No	Yes (excellent)
Post ideas	No	Yes
Platforms	13	10+
Snapchat	Yes	Yes
Google Business	Yes	Yes

Unlimited Team + API

What Late offers that Loomly can't

Unlimited Team at $13/mo

Late includes unlimited team members starting at $13/mo. Loomly charges $332/mo for unlimited users — 25x more expensive.

Real Posting API

Late has a production-grade posting API. Loomly is purely a UI collaboration tool with no public API for automation or integration.

Functional Free Plan

Late's free plan includes API access. Loomly's free plan is limited to 5 posts/month — barely usable.

99.97% Uptime SLA

Late publishes explicit reliability guarantees. Loomly is a collaboration tool without enterprise-grade SLA commitments.

No Pricing Gap Trap

Need 4 users? On Loomly: jump from $65 to $332/mo. On Late: still $13/mo. No punishing price cliffs.

API-First Architecture

Late is built for developers who need programmable posting. Loomly is built for teams who approve content visually.

Which One?

API platform vs collaboration tool

Choose Late if you:

Need unlimited team members affordably
Require API access (Loomly has none)
Want a functional free plan
Building SaaS or automation tools
Have 4+ team members (avoid $332/mo jump)
Value 99.97% uptime SLA
Need programmable posting infrastructure

Choose Loomly if you:

→Need approval workflows for teams
→Want post idea suggestions
→Value visual collaboration interface
→Have exactly 1-3 team members
→Need Snapchat support
→Don't need any API access
→Budget allows $332/mo for 4+ users

💡

Stuck with Loomly's $332/mo unlimited tier?

If you need a 4th team member on Loomly, you're forced to pay $332/mo. Late offers unlimited team members starting at $13/mo, plus a real posting API that Loomly doesn't offer.

A team of 4 saves $299/month switching from Loomly Beyond to Late Build.

Simple Pricing

Unlimited users vs user caps

Free

$0/mo

Forever free

✓ 2 profiles
✓ 20 posts/month
✓ Full API access
✓ Unlimited team
✓ Instant API key

Get Started

Loomly: No free plan, 15-day trial

Build

$13/mo

Billed annually ($19/mo monthly)

✓ 10 profiles
✓ 120 posts/month
✓ Unlimited team
✓ Webhooks
✓ 120 req/min

Get Started

Loomly: $26/mo, 2 users only

Common Questions

What are Loomly's user caps?

Loomly Starter (~$65/mo) caps you at 3 users. Need 4+ users? You must upgrade to Beyond at ~$332/mo. There's no middle tier — a massive pricing gap that punishes growing teams. Late has unlimited team members starting at $13/mo.

Does Loomly have an API?

No. Loomly is a team collaboration tool for visual content approval. They do not offer a public API for third-party integrations or automation. Late is API-first with instant access.

Does Loomly have a free plan?

Yes, but it's severely limited to 5 posts/month. Late's free plan includes API access with 20 posts/month and no arbitrary content caps.

Is Loomly's approval workflow better?

Yes, Loomly has excellent approval workflows for teams reviewing content before publishing. Late doesn't have built-in approval workflows — it's a posting API, not a collaboration tool.

Does Late support Snapchat like Loomly?

Yes! Both Late and Loomly support Snapchat. Late supports 13 platforms including Snapchat with Stories, Saved Stories, and Spotlight content types.

Can I migrate from Loomly to Late?

If you need unlimited team members or API access, yes. Late won't replace Loomly's approval workflows, but it gives you programmable posting without user caps.

Ready for unlimited team + API?

Stop hitting user caps. Late: unlimited team members, production API, 99.97% SLA.

Try Late Free View Pricing →